Meet your market — Save the date for Firexpo 2024

Firexpo 2024, being held at Gallagher Convention Centre in Midrand from 28 to 30 May 2024, is the tried and tested platform for matchmaking fire detection and management technology and services with a captive market. The 2023 event saw an increase in visitor numbers, and the overall visitor numbers from Firexpo and the co-located Securex South Africa, A-OSH EXPO, and Facilities Management Expo hit a record high of 11 465 people.

Many building managers are either unaware of or unversed in the application of industry standards when considering the installation of fire detection and management systems. In particular, (SANS 10400) states that all buildings that exceed 30 metres in height (approximately 10 floors), or contain any floor exceeding 5 000 m2, must be equipped with a fire detection system. The system must also be designed, installed, and maintained by competent persons (SANS 10139).

Ignorance of the law is not a defence, and therefore building owners and managers should make it a priority to align themselves with suppliers and manufacturers whose products are compliant with the relevant regulated standards for fire safety equipment.

Firexpo offers suppliers and manufacturers of this technology a platform to interact with building owners/managers seeking out advice and resolution on fire-related issues and needs. “The market is hungry for information on the correct products and systems to apply, and Firexpo brings them to the very people who can analyse their needs, design a solution that will mitigate their fire risks, and install the systems. By being able to see products in action before they commit to a purchase, visitors are assured of the applicability of the solution for their specific requirements. There is no one-size-fits-all answer when it comes to fire safety, so being able to speak to the right people about their fire safety pain points is critical,” says Mark Anderson, Portfolio Director at Specialised Exhibitions — a division of Montgomery Group. 

Anderson explains that the co-located shows were so popular this year that an additional hall has been added, to increase the total available floor space. “We have had requests not only for larger stands, but furthermore, new exhibitors have asked for us to accommodate them in 2024. The crossover between the four co-located shows adds impetus to booking a stand at Firexpo, as we find that many of the visitors who come seeking security, OSH or facilities management products and services end up buying solutions from the Firexpo exhibitors.”

Further drawcards for visitors to the expo are the New Products Display, and the four free-to-attend seminar theatres. “The Securex Seminar Theatre, the Saiosh Seminar Theatre, the Working at Height and Safety Seminar Theatre, and the Facilities Management Seminar Theatre are a big hit with visitors, providing them with up-to-date information on current market trends and regulatory information,” says Anderson.

Happy Firexpo 2023 exhibitors

“We decided to capitalise on the large number of visitors to this year’s expo by capturing their details. This has been immensely rewarding as we were able to make contact with a large potential customer base. The variety of visitors was eye-opening, and they were all of the highest quality in terms of decision making,” says Claude Becker from Firebrand.

“The first day of the show was pumping, but all three days were excellent. This is the only expo we participate in as it is so focused and we see the quality customers we need to see, including some from Mozambique and Botswana. The visitors make a decision on the spot, and we have grown our business since exhibiting at Firexpo. The ROI for us is fantastic. We make back the money we spend on the expo within just a month post-participation,” says Le Roye van der Merwe of Fireball SA.

“With 82.4% of all visitors to Firexpo either influencing or making purchasing decisions, booking a stand at Firexpo 2024, is the smart marketing decision to make. Currently, over 50% of all stand space has been booked, so we urge potential exhibitors to contact our team as soon as possible to secure their spot for Firexpo 2024,” says Anderson.

Organisations wishing to exhibit at Firexpo 2024 can contact the Firexpo team on team on zelda.jordaan@montgomerygroup.com or kyle.burgess@montgomerygroup.com to book a space or capitalise on a sponsorship opportunity.

Engage with Firexpo 2024 on social media using the show hashtag #Firexpo2024.